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Research Article

A Study On Customer Satisfaction Level Of Using Reliance Jio Network In Tezpur, Assam


Author(s): Manashi Medhi
Affiliation: Assistant Professor, Darrang College Tezpur, Assam
Year of Publication: 2017
Source: Journal of Marketing Strategy
     
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Citation: Manashi Medhi. "A Study On Customer Satisfaction Level Of Using Reliance Jio Network In Tezpur, Assam." Journal of Marketing Strategy 5.3 (2017): 44-50.

Abstract:
The year 2016 witnessed a revolutionary change in the entire telecom industry with the launch of Jio network. It posed a threat to the existing mobile networks like Airtel, Vodafone, Idea, Aircel, etc. Jio launched a bundle of multimedia apps on Google play as part of its upcoming 4G services. Even if the apps are universally available to download, but still a user will require a Jio SIM card to use them. The apps are My Jio, Jio TV, jio Chat Messenger, Jio Music, Jio 4GVoice, Jio Xpress News, Jio Security, Jio Drive, and Jio Money Wallet. With the enrichment of technology, the consumer preference shifted towards using Jio from their existing network. Jio offered free sim in various retail outlets, the users of which will be entitled to using free 4g internet services, free voice calls and free sms for a period of 1 year. With such rich offers a crazy environment for acquiring a Jio sim could be witnessed in shops distributing free Jio sim. But still at some instances, some amount of d


Keywords Revolutionary change, Jio network, 4g internet, customer satisfaction.


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@article{ASt1778945, author = {Manashi Medhi}, title = {A Study On Customer Satisfaction Level Of Using Reliance Jio Network In Tezpur, Assam}, journal={Journal of Marketing Strategy}, volume={5}, issue={3}, issn = {2347-3770 }, year = {2017}, publisher = {Scholarly Citation Index Analytics-SCIA} }

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